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The Directorate of Digitalization, Technology and Agri-Business (DTA), headed by a Managing Director, coordinates and mainstreams the Fourth Industrial Revolution (4IR) in its technical cooperation, strategic, normative activities aiming at fostering the inclusive and sustainable development in the era of 4IR. The Directorate creates new and innovative technical cooperation deliverables in the areas of trade, investment, technology innovation and agro-industry and agri-business. The Directorate comprises the Department of Digitalization, Technology and Innovation (DTI) and the Department of Agri-Business (AGR).

Responding to the growing demand for supporting inclusive and sustainable industrial development (ISID) in the era of the new industrial revolution, the Department of Digitalization, Technology and Innovation (DTA/DTI) leads the way in addressing opportunities, challenges and risks stemming from the fourth industrial revolution (4IR) and its contribution to sustainable socio-economic progress. The Department is responsible for the strategic coordination of 4IR-related matters with designated focal points in other technical Departments and organizational entities of UNIDO, as appropriate. In consultation with public and private partners, DTI designs and implements holistic interventions that are tailored to specific country needs. The Department’s interventions actively identify and combine complementary services from across three Divisions, namely:

• Innovation and Digitalization Division (DTA/DTI/IDD)
• Investment and Technology Promotion Division (DTA/DTI/ITP)
• Quality Infrastructure and Smart Production Division (DTA/DTI/QIS)

This position is located under the Quality Infrastructure and Smart Production Division (DTA/DTI/QIS), which seeks to build national and regional quality infrastructure systems needed to provide internationally recognized services, including strengthening institutional capacities (i.e. metrology, standardization and accreditation); building conformity assessment capacities (testing, inspection, certification, calibration, etc.); supporting small and medium enterprises (SMEs) to take advantage of new technologies and standards for smart production and thus participate in global value chains; trade facilitation and promoting quality awareness with the public sector, economic operators and consumers.

PROJECT CONTEXT (ID 200183):

Poverty Alleviation and Inclusive Development Across Rural Sindh (PAIDAR) is a five-year programme funded by the European Union to support the Government of Sindh (GoS), Pakistan in implementation of its Poverty Reduction Strategy (PRS). The long-term objective of PAIDAR is to contribute to sustainable poverty reduction and improvement of livelihoods of poor women, men and young people across Sindh province.

The PRS has three pillars: 1) Community Driven Local Development 2) Addressing Urban Poverty including Urban Economic Clusters and 3) Rural Growth Centres.

Purpose of PAIDAR programme is to support the GoS to implement its poverty reduction strategy as a whole and in particular sub-strategies that aim at:

• Fostering economic development, enterprise development and job creation with the objective of increasing income of the poor women, men and young people
• Optimizing public service delivery to enhance access to livelihood improving services such as water, electricity, health services and education with the ultimate objectives of both improving living conditions and quality of life and reducing poor household’ expenditure that arises as a cost resulting from lack of access to such services and poor living conditions.

To this end, the programme will:

• Provide necessary technical assistance, capacity building and financial support to a significant number of micro and small enterprises in target RGCs with the objective to overcome COVID-19 impacts on enterprises, support enterprise development and business development.
• Contribute technically and financially to building and upgrading public infrastructure for improvement in delivery of basic service with direct impact on poor people’s livelihood as well as services to support business development.
• Strengthen capacity of the GoS at provincial and local level for implementation of the PRS and assist the GoS to strengthen internal coordination and monitoring capacity, and to optimize provincial public resources allocation towards meeting PRS objectives.

PAIDAR will deliver on the above objectives through utilization of three key mechanisms:

1. Co-financing public investment projects of the GoS aiming to build and/or upgrade public infrastructure for delivery of basic services with high impact on livelihood improvement and poverty reduction, as well as for delivery of services with high potential to contribute to economic development of the target RGCs and foster enterprise development.
2. Provision of grants to support MSMEs investment projects which demonstrate strong potential for enterprise development, income generation, job retention and creation.
3. Technical assistance to the GoS and the MSMEs to ensure investment projects (both co-financed public infrastructure development projects and financially supported MSME investment projects) are designed, planned and implemented to deliver results in line with the objectives of the PRS; and to strengthen GoS capacity to plan, implement and monitor results PRS

DUTIES:

Under the overall guidance of the PAIDAR Programme Manager (PM) in Vienna and National Technical Advisor in Karachi, and in close collaboration of the International Communications Expert, the National Communications Expert is expected to deliver the following duties:

MAIN DUTIES 

• Closely communicate with programme management team to understand the programme approach and targets. Review and study key documents, guidelines and frameworks as the background documents for development of the communications and visibility strategy of PAIDAR programme, as well as a communications and visibility strategy of PRS.

• In collaboration with Programme Management Team and the International Communications Expert, develop PAIDAR corporate identity. The corporate identity must embody PAIDAR purpose, objectives and approach to sustainable poverty reduction across Sindh.

• Establish trusted, mutually respected working relationship with programme management team and experts, in particular with International Communications Expert to ensure efficient and effective development and implementation of the communications and visibility strategy of the programme.

• With regards to various interventions of PAIDAR, map programme stakeholder and audience groups from public, private and civil society sectors across Sindh, and at National Level. For each stakeholder/audience group identify the most effective means of communications. For each stakeholder/audience group identify the relevant message, information and knowledge products.

• Prepare the Programme Communications and Visibility Strategy and Plan in accordance with the approved Action Document (to be possible revised by end of the inception phase) including workplan, outputs and targets.
• The communication and visibility strategy will ensure that:
  • Information and knowledge topics are regularly identified.
  • Information and knowledge products are prepared in alignment with applicable visibility guidelines, and suitable to the type of information and knowledge products an audience.
  • Information and knowledge products are published and reach to the target audience.
  • Feedback is collected and taken into consideration on effectiveness of the communicated information and knowledge products.
  • The communication strategy should use creative and innovative approaches to promote PAIDAR programme, ensure its outreach and visibility.

• Develop mechanisms for two-way communication between PAIDAR and the stakeholders; through which programme stakeholders could reach out to the programme team, share their opinion and provide feedback. Ensure stakeholder feedback are consolidated and reported to the programme management team for identifying reaction and/or response.

• Develop guidelines for preparation of various information, knowledge and communication and promotional materials (e.g., for articles in newspaper, or tweet, or programme newsletter, etc.). Train programme experts to use templates for initial proposing and drafting of relevant information and knowledge products. Work closely with programme expert team to prepare information and knowledge product for publishing.

• Create and maintain PAIDAR social media account; following strictly the PAIDAR corporate identify as well as EU and UNIDO visibility guidelines; create content for the social media account and ensure increase follower based in various platforms.

• Coordinate design, roll-out and maintenance and update of the PAIDAR website.

• Coordinate closely with the Monitoring, Evaluation and Learning team to ensure MEL outputs are taken up for communication with the right audience and via the right channel, contributing to the overall goals and objectives of the strategy.

• Coordinate development of promotional materials videos, newsletter, brochures, etc. Create content in collaboration with programme experts and when necessary through contracting out to external service providers (i.e. graphic designer, etc.)

• Identify local partner institutions, experts and service provided to be engaged for undertaking of various activities under the Communications and Visibility strategy when needed. Draft Terms of Reference and/or job descriptions when required.

• Liaise and maintain good relations with other media outlets, news agencies, individual influencers, etc. to ensure communication of programme information and news via secondary channels.

• Develop quarterly, bi-monthly and/or annual progress report for submission to counterparts, donor and UNIDO internal monitoring process on Communication and Visibility strategy implementation.

• In collaboration with International Communication Expert, support the Government of Sindh to develop a brand for Poverty Reduction Strategy (e.g. Sustainable Sindh); and develop a communication and visibility strategy in support of promoting the poverty reduction strategy as the GoS’s central, inclusive and sustainable strategy to foster economic growth and improve livelihood of the poor across Sindh.

• Perform other related activities related to communications and visibility as requested by PMU and as per needs of the programme.

REQUIRED COMPETENCIES

Core Values

• WE LIVE AND ACT WITH INTEGRITY: work honestly, openly and impartially.
• WE SHOW PROFESSIONALISM: work hard and competently in a committed and responsible manner.
• WE RESPECT DIVERSITY: work together effectively, respectfully and inclusively, regardless of our differences in culture and perspective.

Key Competencies

• WE FOCUS ON PEOPLE: cooperate to fully reach our potential –and this is true for our colleagues as well as our clients. Emotional intelligence and receptiveness are vital parts of our UNIDO identity.
• WE FOCUS ON RESULTS AND RESPONSIBILITIES: focus on planning, organizing and managing our work effectively and efficiently. We are responsible and accountable for achieving our results and meeting our performance standards. This accountability does not end with our colleagues and supervisors, but we also owe it to those we serve and who have trusted us to contribute to a better, safer and healthier world.
• WE COMMUNICATE AND EARN TRUST: communicate effectively with one another and build an environment of trust where we can all excel in our work.
• WE THINK OUTSIDE THE BOX AND INNOVATE: To stay relevant, we continuously improve, support innovation, share our knowledge and skills, and learn from one another.

MINIMUM ORGANIZATIONAL REQUIREMENTS 

Education:

Advanced university level degree in Communication/s, Public Relations, Marketing or in any other field related to the assignment.

Technical and Functional Experience:

• At least 5 years of experience in communications or similar job is required.
• A proven track record of successful development and implementation of communication and visibility strategy of international development projects.
• Strong editorial judgment, including ethical and political awareness is desirable.
• Experience in writing news summaries and other press materials is required. Hands on with planning, executing and monitoring internal and/or external communications strategies.
• Experience in producing, editing and disseminating multimedia content for online audiences ideally for media outlets, NGOs, or other international institutions; using advanced tools for online publishing, including content management systems and social media authoring tools like Social Flow, Hootsuite or Tweet Deck is desirable.
• Functional knowledge and/or personal experience with self-hosted WordPress CMS based websites is desirable. Capability of producing and interpreting web or social media analytics to inform strategies and work plans is desirable.

Languages:

Fluency in written and spoken English and Urdu is required.